S2 E8 (Part 1) | Incubating Success With The Big League - Eric Perugini, NBALAB

In Episode 8 of Season 2 (Part 1), we chat to Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group.

Eric take us on the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. 

During this this episode we cover;

• NBALAB's origin story and the inspiration for the creation of their unique entity
• The innovative approach taken in 1984 by Bill Thickett, the co-founder of NBALAB
• Bill & Billi Kid driving NBALAB from 2016
• The challenges face by new brands and creators when trying to access the NBA licensing programme
• The "closed shop" of NBA global licensing and the major difference to the UK and European licensing models

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.